The Rube Goldberg machine designed for Eti Tutku Campaign was fully constructed by hand at Kabuk Studio, from start to finish, under our own roof.

For Eti Tutku’s campaign, a custom Rube Goldberg machine was created — a physical setup where a chain reaction of everyday objects triggered one another in creative ways. Kabuk Studio designed the full visual language and environment for the setup.

Each component was carefully produced, positioned, and tested to ensure that the chain reactions worked seamlessly and looked visually engaging. Our goal was to create not only a functioning mechanism but also a well-composed, playful visual experience.

With thoughtful choices in color, surface texture, and scene layout, we designed a cohesive setting that brought the machine to life — turning movement into storytelling.