Our goal was not just to inform, but to immerse the audience in a timeline they could feel part of — both intellectually and emotionally.

For this project, we designed a three-wall immersive screen system that places the viewer at the center of the experience.

Created to celebrate Castrol’s 125th anniversary, this custom-built installation invites visitors into a cinematic journey through the brand’s history. Kabuk Studio was responsible for the content design, animation, and narrative structure of the entire experience.

The space features a three-sided screen room, with the audience seated at the center. Rather than watching a film from a distance, viewers are surrounded by motion graphics, archival visuals, text overlays, and animated transitions — creating a sensation that goes beyond 3D.

The experience presents Castrol’s legacy across time, highlighting innovations, motorsports involvement, and industry leadership through a blend of visual storytelling and data-driven design.